Back to Blog & News

Launching Entrilia! and how shallots and entropy played roles in how we got here

Eric Faw • 4 min read
New green sprout in dark soil

Hi! I’m Eric, the CEO of Entrilia.  

I’m so glad you found us and I look forward to connecting directly in the near future.  

Shallots from Faw and Sons Produce

A little about myself...

I grew up on a farm in the middle of Washington (the US state!). Since leaving for college, I’ve lived in Los Angeles, New York, New Jersey, Seattle, back to New York, and finally Miami.  I’ve had 4 jobs: the farm (since birth!), a Hedge Fund Administrator, an RIA/Multi-Family Office, and lastly a software company.  I learned what actual hard work is growing up on a family produce farm that happened to be one of the largest producers of shallots in North America, at the fund administrator I saw how leadership brilliantly navigated a disaster in our industry that was the 2008 collapse, I’ve seen leaders who spent a great deal of effort on their culture while at the RIA, and the software company where its leaders were able to bend reality to their will through sheer determination and passion to achieve tremendous success and growth. I’ve learned a lot well outside the “job requirements”, having had the opportunity to work with and under some really remarkable people. The last couple of years I’ve been able to experience different industries, but ultimately I found that I just left too much unfinished in the alternative asset space. So, when I recently spoke to Yuriy and we both felt the same way, it just made sense that it was time to come back and see if we could take what we’ve learned and apply it in break-through ways.


So here we are…

Yuriy and I started discussing the possibility of creating a technology "product", we’ve analyzed different industries, different opportunities, trends, etc. As we considered coming back to the private capital space, we thought about what’s still missing. There are a lot of huge companies with very good products which have been viable solutions for a long time (we helped build one!) - so how can we add value? The more we broke down the problems that many users face, the more it came back to dealing with what is unpredictable. Firms need to prepare for problems they don’t yet face, and when they do – they’ll need answers, quick!

Kevin Kelly, the founding executive editor of Wired magazine, gave a talk a few years back where he discussed the future of technology and how in fact the future is predictable... at the large form. Summarizing (much less eloquently), systems have tendencies which are derived from the very nature of physics. He explains how the telephone was inevitable, yet the iPhone was not, or how the internet was inevitable, but Twitter was not.


Our name Entrilia came from our fascination with complex and messy systems. The second law of thermodynamics (the law of entropy) can be roughly summarized to state that disorder in a system is always increasing. We can apply that to our lives in that, things are always getting more complex... we can predict that!

When we decided to name our company after this concept it was based on our fundamental belief that it's not our job to just try and control the current disorder but to provide tools that adapt and scale with the inevitable disorder of tomorrow. We do that through the application of AI, ML, and No-Code tools that will allow more citizen developers to solve problems.

Daxx, regarding the state of Tech Talent

As of 2021, the global (tech) talent shortage already amounts to 40M skilled workers worldwide. By 2030, the global (tech) talent shortage is predicted to reach 85.2M workers. Сompanies worldwide risk losing $8.4T in revenue because of the lack of skilled talent.

link to article

We understand the future relies on our collective access to tools that will help more people solve complex problems. Gartner expects that by 2025, 65% of all app development will be done using no or low code tools. It is imperative to your immediate future that you have access to your data, and your strategy for the next 5 years should be focused on transitioning to a no-code company!

So what?

Entrilia believes in the future of democratized data. We believe that users will transform technology within the private capital space and beyond - and we believe in empowering that ecosystem.

Harvard Business Review put out an article that explains how important it is for data to be accessible and used outside of your data scientist team - it should be broadly used across your organization, using it to inform big swing decisions by getting more people involved and developing "citizen data scientists".


Let's get started!

Action begins with insights, and there's no better place to start this digital transformation than in the back office, which can tend to be the most manual, and non-digital team in your company. We're building an operations platform, focused on balancing efficiency with robustness. Stretching the automation of processes further outside the current scope to ensure our users are maximizing their potential.

Contact us today to see how you can partner with us in building the tools that will guarantee your future success!

Read more

subscribe to our newsletters

You’ll hear from us only when it matters!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

This website uses cookies to improve your experience. See our Privacy Policy to learn more.